Globally, shoppers are now looking for business and products via the phone vs. via the desktop for a higher proportion of searches. This is new information as for years people would shop online at the comfort of a desktop for a service provider or a product. The tables have turned. If your site is not set up to do well by phone, and if your business isn’t listed with photos easily ‘digested’ on the phone screen, you could lose business to more forward-thinking competitors.