Search Engine Optimisation Perth
Building a strong presence online is vital for companies to achieve their goals, be it sales or just brand awareness. One of the first things they need to do to accomplish this, is to build a website, but once they have one, how will users see their website, with over 1 billion sites all over the world? The answer is Perth search engine optimisation or SEO. If SEO sounds new to you, it can be tricky, so we recommend hiring a company like us, DG Digital Services, that provides search engine optimisation services you need. Whether you decide to hire an agency or want to try SEO on your own, it’s vital to know at least the basics of SEO. So what exactly is it, and how does it work? Continue reading.
As the name implies, search engine optimization is the process of making a website optimized for search engines like Google, Bing, or Yahoo. SEO’s main objective is for a website to appear on the highest rank possible when users search for keywords related to a company’s products and services. And with the site appearing on the search engine results page or SERP, there’s a higher chance of users visiting the site, which most companies want to have happen. Perth Search Engine Optimization brings unpaid or organic traffic to a website. It differs from search engine marketing or SEM, which requires placing ads to yield website traffic.
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The role of search engines is to show websites they think are most relevant to users. They “crawl” or scan different websites to know what they’re about and check how relevant they are to the keywords users type on the search bar. If your site hasn’t been optimized for search engines, it’s unlikely for search engines to show your site to users. Or even if they do show it, your site may rank very low in the search engine page results, meaning it may appear on the later pages that users don’t bother checking. What you want is for your site to appear on the first page. With search engine optimisation Perth, you can make this happen.
Search engine optimisation Perth requires ensuring that your website has the right content to make search engines tag it as relevant to show the right users. As simple as it may sound, SEO may require making a lot of changes on your website if it isn’t optimized yet. It also involves factors that you might have no control over, but you can directly or indirectly influence. Continue reading for the various factors that affect how your website will rank on search engines.
Search Engine Marketing Perth
First on the list is content marketing. Besides providing users with details that they’ll find relevant and help them with their buying decisions, the right content will make search engines see your site as a credible source of information, which is vital for your site to rank on SERPs. When we say content, it includes product information, blog posts, news articles, documents such as e-books and whitepapers, and how-to guides. Not all content has to be text, however. You can also have infographics, videos, and audio recordings like podcasts. Producing content isn’t a one-time deal. You have to update your site with content on a regular basis. Note that it’s crucial to use Perth search engine optimisation keywords and phrases that users may be typing when doing their search queries when creating content.
Another factor is what we call “on-page optimization.” For the unfamiliar, this may be a little bit technical. But basically, these concern elements involved in the development of a website. Examples of these are title tags, ALT images, meta descriptions, and internal links. Just like with content marketing, you need to use keywords users are searching for in these elements, so search engines will know that your content is relevant to these users. If you haven’t had experience with HTML or other markup languages, you may need to work with a website developer for the on-page Perth search engine optimization of your site.
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Perth Search Engine Optimisation
Not all search engine optimization Perth happens on your website, and so we have what’s called “off-page optimization.” This is a factor that you sometimes have no control over, but it can affect your site’s ranking on SERPs. Search engines such as Google also check on your site’s trustworthiness, and they do this by looking at the quantity and quality of websites that link back to your site. More sites linking to your page doesn’t guarantee a high ranking on Google Search; as the platform also checks on the reliability of these other sites. It would help if you build good relationships with other credible websites so they can create quality, relevant content that links back to your site. This is called backlinking. You can also do this on social media. You might have influencers talk about you on their social media platforms and have them link their post to your site. Sometimes, if your content is really good, you don’t even have to tell them to do this. Thus, we go back to the importance of content marketing.
No matter how great Perth search engine optimisation can be for your website, you have to understand that getting that high rank in SERPs doesn’t happen overnight. Sometimes, it can even take months! An option is to use search engine marketing Perth, which can allow your site to be on the first page of a search engine faster, as long as you employ the right strategies and have a good budget.
Now that you know the basics of search engine optimization, do you think you’re ready to do it on your own? It may still take quite a while until you can master it, so we suggest getting assistance from agencies offering search engine optimisation services. Lucky for you, we at DG Digital Services are well-versed in search engine optimisation Perth and even search engine marketing Perth in case you need it as well.