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SEO and Social Media Marketing

Changes in technology gave birth to a new kind of marketing — social marketing. And though social media isn’t new, many companies, big and small, still haven’t learned to take advantage of social media as a marketing platform. It’s time to change that.

What exactly is social media marketing? As the name suggests, it’s using social media platforms such as Facebook, Twitter, or Instagram to promote a company and its brands and activities. It’s like traditional marketing, except that the channel used is different. You can build brand awareness, sell products or services, or even fill vacant positions in your company all through social media. If you’re new to all of this and would like to have the assistance of a social media consultant Perth, then we at DG Digital Services are here for you. We offer Facebook advertising Perth services as well as SEO and social media marketing services.

Facebook Advertising Perth

Is social media marketing for you? Definitely! Having a business is enough reason to be present on social media. Almost every business and organization is visible on social media, so there’s no reason you shouldn’t. Social media platforms have allowed brands to extend their audience reach and have grown their businesses. However, it’s not as simple as going on Facebook and posting about your products and services. With everyone posting about all kinds of stuff, you have to stand out. Using Facebook advertising Perth is one way to do that. Yes, you can post for free on such platforms, but its reach will also be limited. When done correctly, SEO and social media marketing can guarantee that you can reach the right audience from among the sea of social media users, leading to higher chances of achieving your marketing goals.

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Speaking of marketing goals, what exactly can you achieve with social media marketing? One, you can provide service to customers regardless of where they are. You don’t have to physically be in the area to sell to the people there. Another one is you can create new channels to promote or sell your products. Traditional channels like television and print can still be used. With social media as an added medium, you can reach an audience that these two channels aren’t reaching. In addition, you can use social media to show your company’s culture. It’s not always about selling. When people are aware of how things are done in your company, they build affinity with your brand, making your brand more likable. This leads to brand awareness and loyalty, which will later influence customers’ buying decisions, and they may even want to join your company. Last, and perhaps the one that should excite you most, is that social media marketing doesn’t have to be expensive. Compared to traditional marketing, social media marketing requires relatively less investment. And with a company that offers SEO social media marketing services by your side, you can maximize your investment. Whether you need Facebook marketing, Perth or advertising on other platforms, DG Digital Services can help you.

If you’re interested in social media marketing, you have to lay down some things first. The most important, perhaps, is your objectives. A common one among brands is to increase sales. With this in mind, you can come up with your strategies. For example, on Facebook, you may want to post about your products on a regular basis, leading users to your store to purchase them, whether online or in a physical store. Another way to reach this objective is by running contests. Have people share your posts to win prizes, let them share their experience about using your brand, and the best one will receive a gift. Note that though these may be engaging, your objective won’t be met if only a few people know of them. This is where Facebook advertising Perth comes in. By investing a small amount to “boost” or promote your online activities, more people can learn about them, potentially leading to higher sales.

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Social Media Consultant Perth

Not all objectives have to be about sales. Sometimes, you just want to make people aware of your causes, hoping for them to join you. Social media is an excellent platform in addition to other channels you may already be using. You can place ads to gain more followers, sign up for your online newsletters, or invite people to your upcoming events. Such objectives are great for non-profit organizations who’re looking for support from the community. And because social media marketing doesn’t cost much, you don’t have to worry about overspending.

Marketing through social media may be confusing if you’re entirely new to it, but with the help of a social media consultant Perth like us, it can be easy. When you hire us, we’ll first conduct a social audit, checking what channels you’re on, what posts you have on these channels, and who your audience is. If you have no social media presence, then don’t worry as we can help you set up your accounts. We’ll also guide you on what to post and want not to on your social channels. You don’t want to go “viral” or “trend” for the wrong reasons. If you have a brand voice, this should also resonate on your social platforms. Let us know how you want people to perceive your brand online, and we’ll take care of the rest. Different platforms also require different post formats, not all audiences on these platforms are the same. For example, LinkedIn posts should be more professional, while for Twitter, you can get away with making a few jokes. Let us help you with your content so you can increase your following and achieve your business objectives. We at DG Digital Services are more than willing to offer our effective SEO social media marketing services.