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PPC PERTH

PPC Perth

If you have a business that you want to promote online, you need a Google Ads or formerly Google Adwords Agency like DG Digital Services to help handle your Ads Perth and PPC Perth requirements. Learn more about them below. There are various ways to make your brand more visible online. You can go organically by optimizing your website for search engines or go the paid route with PPC. If you want something slow but steady, go with search engine optimization or SEO, but if you want your brand to be visible immediately, try PPC.

What’s PPC, you ask? PPC, which is short for pay-per-click, it’s a model of advertising that allows advertisers to run ads on online platforms of their choice and pay only when users click on the ads, hence the name. Most of the time, these ads intend to increase Google traffic Perth to a website, where they’re encouraged to take action, like sign up for a newsletter or purchase products. The ads may also ask users to download apps. These kinds of ads may use graphics, but you can also see them when you type keywords on search engines like Google, Yahoo, and Bing. What’s great about PPC ads if you’re an advertiser is that you can choose whom to show your ads. For example, on Google, you may serve these ads to people searching for keywords related to your products. Depending on several factors such as cost and quality, the ads may appear on the top-most portion of the search engine page, attracting users’ attention and enticing them to click the ads.

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PPC Management Perth

Now that you know what PPC is, your next question might be, “How does PPC work?” Let us explain. Whenever you see ads on a search engine results page, let’s say Google, what happens is that a live auction for the keywords you just typed on the search bar takes place. An auction occurs when more than one advertiser wants their brand to be shown to users searching for the keywords related to their products or services. You’ll know that they’re ads because Google marks them as such. Their placement on the search engine results page or SERP is based on various factors. One is the bid amount, or how much advertisers are willing to pay to have their ads seen or clicked by users. A higher bid doesn’t necessarily guarantee a higher placement on the SERP, as another factor also plays an important role. That other factor is ad quality, which will depend on the relevance of the ads to users and the quality of the landing page or website, among others. With a great combination of all necessary factors, that advertiser will have its ads shown first, increasing their Google traffic Perth. If you’re an advertiser or a company who wants your brand to be seen online via PPC ads, you may be asking, “How do I run PPC ads?” You need to do PPC management Perth.

Google Adwords Perth

To run PPC ads, you must have an account on platforms where you would like your ads to appear. The most popular is Google. With Google Adwords Perth, now known as Google Ads account, you can choose where your ads will appear and identify the keywords related to your products or services. When doing PPC campaigns, keywords perhaps are the most important, as they’re what will connect you to your target audience. Note that keywords may not be the ones people are typing on the search box of a platform like Google. What users type are called “queries,” and whether marketers would target their audience by using these exact queries or vary them a bit is their choice. Many users will misspell or mistype words on their searches, and you don’t necessarily have to run PPC ads based on these misspellings. There’s also what we call “negative keywords,” which you need to identify to prevent your ads from being shown to users who type these keywords. For example, if you’re selling shoes and would like to place PPC Perth ads, but you don’t want your ads to be shown to users looking for rubber shoes because you’re selling only leather shoes, then you may have “rubber” as a negative keyword.

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“What else do I need to know about PPC ads?” You may have that question in mind. Well, you have to prepare the ad itself. When you’re about to place search ads Perth, you need to prepare a headline, a description, and the URL or landing page because all of those are what users will see when your ads are shown to them. Some platforms like Google Adwords Perth have ad extensions that improve the ad experience, an example of which, is a call extension. With a call extension, users can immediately see your company’s phone number and operating hours, and they can call you directly from the ad. Getting these details right is essential, as they’ll decide whether or not users will click on your ads.

 

Once you have your ads ready, there’s still a very important question to answer: “Who will see your ads?” More than targeting users searching for your keywords, you can also target your audience based on settings such as demographics, location, day and time, and even the device used to perform keywords search. Identifying these will ensure that the right audience sees your ads.

 

There are more things to learn about running PPC ads, but the above details are the basic ones you’ll need to know if you’re new to PPC. It may be overwhelming at first, but you don’t have to do all of them yourself. Hire us as your Google Adwords agency, and we’ll take care of your PPC management Perth requirements.